Nice article. And you did not directly mention PCA or variations of Factor Analysis or discriminant validity directly, but the comment at the end effectively covered the questions those might raise. I agree with you: sometimes tools that might not withstand intense scrutiny still provide good utility anyway.
Ever notice how any successful story throughout history tends to have a similar cast of characters?
If you haven’t bothered counting, I’ll let you know that most characters will fall into one of 12 principal roles, and this explains why and how we can find favourite stories so relatable. Carl Gustav Jung, a famous psychoanalyst, defined these characters and the journey they go on as Archetypes.
What is an Archetype?
An archetype is something that symbolises primary human motivations, drives, desires and goals. It influences how one finds meaning in life, what one values, and the personality characteristics that one has. Most people tend to identify primarily with one archetype, although it is possible to be a mix of a few different ones.
Below are the 12 archetypes, with a brief description below them:
If you’re a visionary, you value innovation above all else. You look for patterns in the…
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